In this emblem version, the white square with a blue frame is redone into a colored background, where the central place is given to a wide ring with shadows and bright highlights. In both cases, the letters are large and uppercase. The first element is made with a bold block font, and the second with a semi-bold Roman one. The second part of the name – “News” – is written in the lower line. In the very center of the white circle with a blue frame is the word “Sky,” which occupies the top row. For this, the designers chose a soft blue color, most suitable for the shade of the sky, two-level text arrangement, and simple geometric shapes. The logo combines the key features of the news channel: transparency, accessibility, clarity, and lightness.
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